Step 2: your upload is being filtered
If the new legislation – as is currently proposed in parliament – is implemented, the platform will be obliged to avoid any copyrighted material from appearing online. In order to abide the legislation, they will install automated filters that compare all material on the platform with all the copyrighted material. In case there is a match, the upload will subsequently be blocked. This will also be the case with the meme you were intending to share online, because it originates from the television series, video clip or movie. You get the message: “we apologize, but we are not able to publish this.”