1. Honest advertising
A lot is going to change in online advertising. Firstly, for example, it must be made clear with every advertisement that it is an ad, on whose behalf it was placed, who paid for it. Platforms also have to show what the most important criteria were that led to precisely you being shown that advertisement—and how you can adjust those criteria. And lastly, ads should not be targeted using sensitive data, such as ethnicity, political opinion, religion or sexual orientation.