So, so easy
Bits of Freedom wanted to know if it were possible to target Dutch voters from a foreign country, using the type of post and method of advertising that were employed in, among others, the Leave campaign in the UK. From Germany, we logged in to a German Facebook account, created a new page and uploaded a well-known Dutch political meme. We then paid to have it shown to Dutch voters and settled the bill using a German bank account. Contrary to what Facebook led members of parliament to believe, there was nothing that stood in our way of doing so.
The other way around was just as easy. Facebook failed to stop us from targeting German voters interested in “CDU” and “AfD” with a CDU/AfD meme, even though we were using a Dutch Facebook account, had signed in from the Netherlands and payed for the ad with a Dutch bank account. Better yet, Facebook suggested we add to our demographic, people with the additional interests “Nationalism” and “Military”. Thanks Facebook!